MAXICARE Healthcare Corp. (Maxicare) is banking on its partnership with Professional Services Inc. (PSI), owner and operator of The Medical City (TMC), for business growth.
Maxicare, which falls under the health maintenance organization (HMO) industry, sees that there is a need to offer more affordable healthcare products and services that more Filipinos can avail themselves of.
“This service; I really expect this to be a big driver of our business,” Maxicare President and CEO Christian S. Argos said. “We are working with partners like TMC to bring the cost of health care down and this is the first of those products.”
Argos spoke to reporters on the launch of its cobranded product with The Medical City called “TMC Partner Care.” He said they expect the product would help the company increase its member base in the coming years.
“So right now, we are at 1.2 million members and we want to be 10 million members in three years,” Argos explained. “And the only way for us to do that is to have products like this [at] lower price points.”
He said during the launch on Wednesday the cobranded product is a “full-risk health-care plan that is clinic-based.” Argos added the product covers patients required to be confined in the hospital and outpatients, as well, with an annual benefit limit of P100,000. Individuals with ages ranging from 21 to 45 may subscribe to the plan for less than P12,000 per year.
“How many [Filipinos] have HMO coverage? Maybe 6 [million ] to 7 million [only],” he added. “I see a big upside as long as you make the product affordable.”
The product also offers a 24/7 hot line with a medical professional allied with the TMC.
“And with this partnership with Maxicare, we have further widened the scope and opportunity for more Filipinos to avail [themselves] of world-class medical services,” According to PSI COO Jose Xavier B. Gonzales, the product is available in all TMC hospitals and clinics and Maxicare primary care centers nationwide. Currently, the TMC has five hospitals with 41 clinics, while Maxicare is affiliated with 56,000 doctors and more than 1,000 hospitals and clinics.
“I foresee the bigger market for this is [composed of] the ones without HMO coverage so we wanted to make this product very affordable, accessible,” Argos said. “I think that is really where the volume will be, the self-employed, dependents, so it’s very useful.”
If you are interested to get an individual, family or corporate plan, you may contact us at (02) 6247010; 09178327044 or email us at maxicareinquiry@gmail.com
Source: https://businessmirror.com.ph/hmo-banks-on-partnership-with-medical-city-for-growth/
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